Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, Live Nation Entertainment Reports Fourth Quarter & Full Year 2022 Results, Live Nation Entertainment Announces Support For A FAIR Ticketing Act, The number one issue live music goers are concerned with is the environment, specifically plastic pollution, 86%of live music goers have reduced their usage of single-use paper and plastic products, 84% of live music goers state that ending the sale of single use products at live music events is an urgent priority. Mike Cessario said that during the 2008 Warped Tour, he noticed energy drink companies heavily sponsor rock bands and rock tours. We are using cookies to give you the best experience on our website. Alison Hammond will join Noel Fielding on the next season of the once-beloved baking competition show. This punk entry is just the latest, and perhaps the ultimate, example of using toxic masculinity to market a product. Thank you for your joining our newsletter! Beverage Packaging, Sustainable Packaging, by Instead, they are selling its products directly to the e-commerce giant, which then sells the water directly to its customers at a reduced price which has sent sales soaring. The announcement follows a growing trend in the U.S. beverage market. Liquid Death . At Topic Insights, we believe theres a leader inside you, waiting to come out, and we want to help that leader find its voice through our actionable and powerful stories. We do our best to stay on top of the best new watches, and this is a genuinely cool-looking timepiece. Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment,. Topic Insights is the daily source of inspiration for the next generation of business leaders. Search for posts featuring the color value of #ffffff, Search for posts featuring the color value of #382f02, Search for posts featuring the color value of #a18973, Search for posts featuring the color value of #673f1e, Search for posts featuring the color value of #7f7f7f, Search for posts featuring the color value of #abe8ab, Igloo Says Goodbye To Styrofoam Coolers, Releases Biodegradable Update, The World's Best Packaging: Dieline Awards 2020 Winners Revealed, Nektar Coffee Roasters Clearly Have Some Magic Beans, Inherit the Earth: Common Heirs Gorgeous Luxury Skincare is Completely Plastic-Free. Its slogan is "Murder your Thirst." The product came to. ", "We're all ready to be back at live events, and as we return we want to continue taking steps to be more sustainable," said Michael Rapino, President and CEO, Live Nation Entertainment. Find out more about how we use your personal data in our privacy policy and cookie policy. Liquid Death, a water brand packaged in recyclable aluminum cans, has teamed with Netflix to promote the May 21 release of "Army of the Dead," a zombie-heist film by director Zack Snyder. Santa Monica, Calif. - Innovative canned water startup Liquid Death announced the appointment of Amy Friedlander Hoffman as Chief Business Officer. Their latest funding was raised on Oct 3, 2022 from a Series D round. It was positioned as an alternative to both energy drinks and booze, the former for athletes like skateboarders and BMX bikers and the latter for those who wanted something non-alcoholic to drink at the bar or a concert. Additional information about the company can be found at: www.livenationentertainment.com, Cision Distribution 888-776-0942 For more information, please visit liquiddeath.comand follow the brand on Instagramfor updates. In some ways, the brands success almost hinges on its ability to make people say WTF., If youre walking around a bar with a Liquid Death and you bump into a stranger, its going to start a conversation, Cessario says. Liquid Death a collaboration between Cessario, partner J.R. Riggins, bartender Pat Cook, and artist Will Carsola was conceived as a different way to hydrate partiers. If you would like to customise your choices, click 'Manage privacy settings'. The freshest news from the food world every day. This led him to create a water brand that the bands actually enjoy drinking while performing. Liquid Death has partnered with a handful of non-profit organizations to further its efforts to curb climate change. Plus, A Next-Gen Leader On Lessons Learned. We, TechCrunch, are part of the Yahoo family of brands. We know that certain folks arent going to take a whole lot of convincing. Mostly, though, people just thought that the brand was a highly targeted stunt intended to sell expensive water to punk kids, skateboarders, and anyone else dumb enough to pay a premium just because it comes in a tall boy can emblazoned with a skull. Watch her cover Greatest Hates, Vol. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Cessario said Liquid Death recently passed an important metric Amazon uses to decide when to sell a product wholesale. 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Central to the effort is the "No Brainer," a neoprene head koozie that can hold four tall-boy cans, per details emailed to Marketing Dive. By choosing I Accept, you consent to our use of cookies and other tracking technologies. The round also saw participation from Convivialite Ventures, punk musician Fat Mike of the band NOFX, sports analyst Pat McAfee and prior investor Velvet Sea Ventures, among others. In this roundup, we look at several brands finding new ways to support musicians, food pantries and their own employees. Aluminum is infinitely recyclable. Liquid Death has just announced a $70 Million fundraising (posted on October 4 2022). Its hard to ignore how masterfully creative the brand is. Press Release May. Cessario said that until now, the majority of the startup's sales have either come from its website or from Amazon, but one of the main. Theres the Armless Palmer, a riff on the classic Arnold Palmer; the Grim Leafer, a lightly sweetened Earl Grey; and the Rest in Peach, a black tea that tastes a whole lot like Haribos gummy peach rings. You agree to be brainwashed by Liquid Death marketing through rare (but hilarious) emails. The latest wave of pop culture-inspired collaborations leaves me with one question: What if we didnt? How I Got My Job: From Nuclear Engineer to Cult-Favorite Seltzer Founder, A Drag Queen and a YouTube Chef Walk Into a Podcast, My Vintage Pizza Hut Pan Lets Me Live Out All My Book It! Liquid Death's initial three flavors are Severed Lime, Berry It Alive, and Mango Chainsaw. Want to carry Liquid Death? Former Netflix director Mike Cessario founded the brand back in 2018. Ocean freight is far and away the most carbon-efficient form of transportation by the pound, because one giant ship can move an insane amount of cargo, he says. Siempre Tequila has introduced a virtual Bored Ape brand ambassador, marking the beginning of a push into web3 integration; Liquid Death sells out its Murder Head Death Club NFT line; evian introduces a limited NFT artist collaboration; Mid-Day Squares sells its Hershey diss video as NFTs. . Jie Zheng is a passionate and gifted writer who grew up with both Eastern & Western cultures. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Shortly after that, the brand introduced a sparkling water with a carbonation level intended to mimic that of beer, and expanded into more retail outlets. On Wednesday, Liquid Death announced its first non-water offering via a commercial that involves a bunch of rowdy grandmas doing Jackass -esque pranks, and directed by none other than Jackass. A lot of names were left on the cutting room floor, including the hilariously dorky Southern Thunder, before settling on Liquid Death. Following its first sold out strain drop which featured Strawberry Gary, LA Runtz, SFV OG, and Trop Cherry, Death Row The team first approached naming the product like a craft beer, for obvious reasons. Only 100 boards were made, making this an extremely exclusive, limited-edition release. She . The heavy metal album includes songs like "Fire Your Marketing Guy" and "I thought this was alcohol." #MurderYourThirst #DeathToPlastic linktr.ee/liquiddeath Posts Reels Videos Tagged He points to energy drink brand Red Bull, which has expanded well beyond the beverage world into extreme sports like dirt biking or car racing with incredible success. When Liquid Death launched in 2017 with just a rendering of its now-distinctive tall boy can hitting the internet everyone was pretty sure that this new water brand was just a gimmick. Earlier this week, I received a press release informing me that all these passions of mine were miraculously coming together in a single promotional campaign. Once Liquid Death reaches your Thirsts brain, all of your Thirsts memories will be replaced with repeating loops of its own head imploding.". The California-based canned water maker announced this week that it has raised $75 million in a . Liquid Death captured the imagination of the internet immediately. Please enter a valid email and try again. LOS ANGELES, May 13, 2021 /PRNewswire/ -- Live Nation Entertainment (NYSE: LYV ), the world's leading live entertainment company, announced today that it has selected Liquid Death, the. He also worked as a blog writer and social media ambassador at Loyola University Chicago where he received his Bachelor of Business Administration in Marketing and Information Systems. You would need something like 500 trucks to move that same amount of freight. For a similar comparison, Cessario also points to data that indicates that a wine produced in France actually has a smaller carbon footprint than a similar wine produced in California, due to the way that its shipped. Liquid Death on Wikipedia, Google News & Yahoo Finance; Liquid Death on LinkedIn, Twitter & YouTube; By submitting your email, you agree to our, Liquid Deaths New Tea Tallboys Are Coming for AriZonas Neck, The New Great British Bake Off Host Might Just Save the Show. In 2020, Liquid Death released an album on Spotify called "Greatest Hates" made up of haters' comments and product reviews the company has received online. Despite the name, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. Sad stuff.. Need to get all up in someones face about just how much you are completely sober but also kind of thirsty? Liquid Deaths ascent from a tongue-in-cheek crowdfunded product to full-blown award-winning nationwide packaged water brand has been well-documented since its initial launch in 2017. All Rights Reserved. Liquid Death targets younger consumers with packaging that looks more like a can of craft beer than a typical bottle of water. There was the Taco Bell guys love bacon commercial and Arbys print ad in the Sports Illustrated swimsuit issue using their sandwiches as a stand-in for breasts. Of all the aluminum produced since 1888, over 75% of it is still in current use, whereas less than 10% of the world's plastic has been recycled. Liquid Death specifically chose aluminum cans because they are infinitely recyclable, unlike plastic. For instance, when you subscribe to the Liquid Death Country Club (access to limited merchandise, private events, and all kind of cool stuff), you decide whether or not to sell your soul. In this agreement to sell your soul to Liquid Deaths exclusive club, you are also dedicated to limiting plastic and saving our planet. choosing a selection results in a full page refresh. Liquid Death started its life as a punchline on the internet. By submitting your email, you agree to our, The New Great British Bake Off Host Might Just Save the Show. Within a couple of months of its launch, the brand had racked up more than 100,000 fans on Facebook, which at the time was a number that eclipsed bigger brands, like Aquafina, on the platform. The new funding brings the brands total financing to about $125 million since its founding in 2018 and is aimed at helping the company scale its presence in the conventional channel and support a new flavored sparkling water line launching at the end of this month. There have been other foods or beverages to adopt a he-man, no-girls-allowed stance. Phil Edelstein uses three emojis to describe the brand in his article: . But they do drink water.. See our ethics policy. A lot of the brands that are in the alternative space are really unhealthy, Cessario says. As Topic Insights' Storytelling Maestro, Jie wants to encourage Topic Insights readers to build a community of business leaders that supports each other. But now theres a new challenger to the cult-favorite tea titan beloved by hypebeasts everywhere: terminally online water brand Liquid Death. Its first distributors were bars, tattoo parlors, and liquor stores. This week, two bottled water companies are making cinematic debuts with new marketing campaigns, each using the movies to drive home brand stories about sustainability. It feels like Liquid Death is the King of Collabs this year. This website uses cookies so that we can provide you with the best user experience possible. 5, 2021 at 10:00 am. These guys are professional athletes, they dont even drink that stuff. But it turns out that Liquid Death and this is coming from someone who insufferably considers themselves a water snob is pretty damn good. The Tony Hawk x Liquid Death skateboard retails for $500. At first I became incredibly suspicious of this . Whats in the cans festooned with dripping golden skulls and the tagline murder your thirst? This article was published more than3 years ago. And tea. Liquid Death is carried in more than 16,000 doors including Whole Foods, Wal-Mart, 7-Eleven, tattoo parlors, bars and more. Were not going to make some energy drink full of sugar just because our audience might like it., As Liquid Death becomes more ubiquitous, dont be surprised if canned water ends up creating a lot of converts. Liquid Deaths Mountain Water and Sparkling Water are currently sold in major retail stores in the U.S., including Whole Foods, Target, and 7-Eleven. All rights reserved. In 2020, the company collaborated with members of bands like Alkaline Trio, Anti-Flag, and Rise Against to make a full-length punk album inspired by comments left by Liquid Death haters, complete with tracks with titles like Rather Murder Myself and Liquid Lame-O. In collaboration with Tony Hawk, the brand sold skateboard decks printed with the legendary skaters actual blood to raise money for charity. The new line-up includes a trio of teas, all with appropriately metal names and served in the brands now-iconic 19.2-ounce cans. Seeing how people in the market are actually reacting to it on social media is a much better barometer for figuring out whether or not we had an idea that would actually work.. Of water. The company offers still and sparkling mountain water that contains natural electrolytes and minerals packaged in aluminum cans that can be recycled, enabling customers to consume purified water and also promoting a healthy environment while discouraging the use of plastic . Cans come plastered with an edgy, punk-style design and cost $1.83 per unit. Liquid Death will be integrated across concession service points, on-screen media commercials, and signage throughout venues and to be determined festivals. This is partly because plastic comes from petroleum or natural gas, most of which is never recycled, and it is not currently biodegradable. Once described by a friend as her technology life coach, he is a techie and avid lifelong gamer. "We've always run Liquid Death like it's a band, so getting to partner with Live Nation is a huge milestone and honor for us," said Mike Cessario, co-founder and CEO of Liquid Death, via press release. We can't wait to get back to live shows, support our favorite artists, and help kill plastic water bottles at concerts.". Description. Liquid Death says a portion of proceeds from the . As of last year, the brand had raised more than $34 million in funding from major investors like California VC firm Science, Toms shoes co-founder Blake Mycoskie, and the original #Girlboss, Sophia Amoruso. The effort is part of Live Nations Green Nation sustainability pledge, which promises, in part, to eliminate all single-use plastic at all owned or operated venues by at least 2021. EBOOST Launches Nationwide in Sprouts, Life Time Fitness; Liquid Death Partners with LA Distributing; C4 Partners with Polar; The Living Apothecary Adds Retailers Nationwide; Soylent Partners with Dot Foods; Clear/Cut Phocus Adds CVS Stores; Ginjan to Test in Walmart, Adds Whole Foods. Liquid Death lands $75M more to expand the brand Connie Loizos @ cookie / 5:49 PM PST January 3, 2022 Comment Image Credits: Liquid Death TechCrunch Early Stage April 20, 2023 Boston,. is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_5').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_5').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_5').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_5').val();gformInitSpinner( 5, 'https://topicinsights.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [5, current_page]);window['gf_submitting_5'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_5').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [5]);window['gf_submitting_5'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_5').text());}, 50);}else{jQuery('#gform_5').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [5, current_page]);} );} ); Copyright 2010-2020 Topic Insights, LLC. If you continue browsing, we take that to mean that you accept their use. About Live Nation EntertainmentLive Nation Entertainment is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. America is going back to the movies, and so are brands. More than 1,700 bottles were dumped in a public garden in the name of art. The brand launched with the tagline "Murder your thirst" and was able to raise money to the tune of $9 million in Series A funding.Before its national rollout in Whole Foods this March, the company ran a "Keep the Underworld Beautiful" campaign. When typing in this field, a list of search results will appear and be automatically updated as you type. Earlier this month, Amy Friedlander Hoffman, a former Head of Business for the Brand at Uber, was announced as Liquid Deaths new Chief Business Officer. 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Are really unhealthy, Cessario says, liquid Death started its life as a punchline on the generation!